| Creator | Followers | Typical views | Engagement | Last post | Niches (AI estimate) |
|---|---|---|---|---|---|
| 3.8M | 2.1M | 2.58% | 2026-07-25 | Beauty, Entertainment, Lifestyle | |
| 794.7K | 1.6M | 7.08% | 2026-09-25 | Lifestyle, Beauty, Fashion | |
| 1M | 1.4M | 3.96% | 2026-09-11 | Entertainment, Beauty, Lifestyle | |
| 719.7K | 1.3M | 5.85% | 2026-10-12 | Beauty, Fashion, Lifestyle | |
| 1.5M | 1.3M | 5.88% | 2026-09-11 | Beauty, Lifestyle | |
| 351.6K | 979.8K | 7.12% | 2026-09-11 | Beauty, Fashion, Lifestyle | |
| 891.3K | 902.2K | 1.84% | 2026-09-30 | Entertainment, Beauty, Lifestyle | |
| 610.9K | 890.6K | 3.95% | 2026-09-24 | Lifestyle, Beauty, Entertainment | |
| 1.5M | 845.3K | 1.73% | 2025-04-24 | Beauty, Lifestyle, Fashion | |
| 1.6M | 826.7K | 4.16% | 2026-09-11 | Beauty, Lifestyle, Entertainment | |
| 495.5K | 762.3K | 1.79% | 2026-09-01 | Beauty, Lifestyle | |
| 914.4K | 640.2K | 11.9% | 2026-09-11 | Lifestyle, Beauty, Fashion | |
| 284.1K | 625.2K | 5.56% | 2026-10-08 | Beauty, Fashion, Shopping | |
| 676K | 609.7K | 3.50% | 2026-08-21 | Fashion, Beauty, Lifestyle | |
| 1.2M | 594.4K | 1.31% | 2025-04-30 | Fashion, Beauty, Lifestyle | |
| 372.6K | 584.9K | 8.29% | 2026-07-26 | Beauty, Fashion, Lifestyle | |
| 120.7K | 574K | 5.79% | 2026-09-08 | Beauty, Lifestyle, Relationships | |
| 320.2K | 572.7K | 5.57% | 2026-10-07 | Beauty, Fashion, Lifestyle | |
| 703.7K | 542.4K | 4.89% | 2026-09-24 | Beauty, Fashion, Lifestyle | |
| 4.6M | 538.7K | 2.61% | 2026-09-18 | ASMR, Beauty, Lifestyle | |
| 1.3M | 535.9K | 7.10% | 2026-09-13 | Entertainment, Beauty, Lifestyle | |
| 1.1M | 533.7K | 5.84% | 2026-09-11 | Lifestyle, Beauty, Fashion | |
| 801.3K | 532.9K | 6.08% | 2026-09-11 | Beauty, Fashion, Lifestyle | |
| 454.1K | 520.6K | 9.72% | 2026-09-11 | Fashion, Beauty, Lifestyle | |
| 116.8K | 492.6K | 5.32% | 2026-09-09 | Beauty, Lifestyle, Entertainment | |
| 370.6K | 478.4K | 5.21% | 2026-09-29 | Beauty, Fashion, Lifestyle | |
| 287.3K | 470.4K | 2.76% | 2026-08-27 | Beauty, Health, Lifestyle | |
| 1M | 461.8K | 7.19% | 2026-09-15 | Beauty, Entertainment, Lifestyle | |
| 819.9K | 443.1K | 1.36% | 2026-09-14 | Beauty, Lifestyle, Fashion | |
| 477.4K | 439.1K | 4.41% | 2026-09-11 | Beauty, Lifestyle |
Top Beauty TikTok Influencers in Japan
These are the 30 beauty creators based in Japan with the highest typical views per TikTok post, out of about 702 active, brand-safe beauty creators there in Kolect's 300M+ creator database. The top three are はてにゃん ／ ハヤテさん (@hate_1207, 2.1M typical views), ゆっぴ🎱🎀 (@opanchuusagii0, 1.6M typical views), まいぱん🍞 (@maipan_03, 1.4M typical views). Every creator posted in the last 90 days and passes Kolect's views and engagement checks for fake followers.
How this list is built
- Based in Japan (as stated on the profile, or estimated from the content) with beauty as one of their two main niches. Niches are an AI estimate from the creator's recent videos.
- 10,000+ followers and at least one post in the last 90 days.
- Individual creators only: brand, shop, agency, media and repost accounts are left out.
- Brand-safe: no sexually suggestive or 18+ content and no repost compilations or mass AI-generated videos (AI estimates).
- Passes the two checks of Kolect's fake follower check that apply here, views per follower and engagement per view, at the normal line for the creator's size.
- Ranked by typical views per post (the median of recent posts). Engagement is (likes + comments + shares) ÷ views per post, median. Numbers as of 16 October 2026; the list is rebuilt every week.
- Only public profile information and public metrics are shown. Contact details are never published here.
Are you on this list and want to be removed? Ask on the data deletion page and we will take you off every list.
More TikTok lists in Japan
- Top Skincare TikTok Influencers in Japan
- Top Fashion TikTok Influencers in Japan
- Top Fitness TikTok Influencers in Japan
- Top Tech TikTok Influencers in Japan
- Top Gaming TikTok Influencers in Japan
- Top Pet TikTok Influencers in Japan
- Top Home TikTok Influencers in Japan
Beauty creators in other countries
Frequently asked questions
Who are the top beauty influencers on TikTok in Japan?
By typical views per post this week, the top beauty creators based in Japan are はてにゃん ／ ハヤテさん (@hate_1207), ゆっぴ🎱🎀 (@opanchuusagii0), まいぱん🍞 (@maipan_03), ちゃんちゃんまる@妖怪美容垢もどき (@chan_maru77), ハウスダスト@メイクヲタク (@tamukun_36). The full list of 30 on this page shows each creator's followers, typical views and engagement.
How many beauty TikTok creators are there in Japan?
Kolect's database has about 702 beauty creators in Japan with 10,000+ followers who posted in the last 90 days and pass its brand-safety screen. The total on TikTok is larger: this counts active individual creators only.
How much do beauty TikTok creators charge?
It depends mostly on reach. In Kolect-managed campaigns across all markets, the median agreed fee for one TikTok post is $290 for creators with 10K–100K followers and $500 for 100K–500K. The influencer rate calculator gives the range for any follower count. Influencer rate calculator
How do I find and contact more beauty creators in Japan?
Describe who you need in one sentence in Kolect Creator Search: it turns the brief into filters, shows each creator's videos and a fake follower check, and includes public contact emails. Sign-up is free with 90 credits, and the Kolect team can also run the whole campaign for you.
Search it yourself, or hand it to us.
Two ways in. Both start today.
Self-serve search
The right creators, from one sentence.
Try a search without an account. Get 90 credits when you sign up.
Managed
From finding creators to results, our team runs it.
Strategy, sourcing, vetting, rates and contracts, delivery and payment: you send the brief and approve the content.