How the calculator works
It gives three numbers for one sponsored post:
- Typical agreed fee for the tier. What creators on the same platform with a similar follower count accepted for a single post: the median and the middle half of deals.
- What that fee costs per 1,000 views. Enter the creator's average views and the calculator shows what the typical fee would cost per 1,000 views for this creator, against the same ratio in real deals for the tier. Two creators with the same followers can reach very different audiences; this shows whether the one in front of you is good value.
- What creators this size ask. Their latest quotes, including deals that never closed, so you know how far apart the first number and the opening ask usually are.
Influencer rates by platform and follower count
Agreed fee for one post, in US dollars: the median, with the middle half of deals and the number of deals underneath.
| Platform | Nano<10K | Micro10K–100K | Mid-tier100K–500K | Macro500K–1M | Mega1M+ |
|---|---|---|---|---|---|
| TikTok | $150$50–$250n=56 | $290$150–$500n=240 | $500$300–$700n=302 | $625$400–$1,500n=76 | $1,000$500–$1,800n=69 |
| $250$168–$399n=114 | $400$250–$600n=1,005 | $650$400–$1,120n=758 | $1,000$500–$2,688n=75 | $1,848$650–$3,000n=61 | |
| YouTube | $300$150–$500n=84 | $500$300–$807n=372 | $750$500–$1,375n=231 | $1,100$608–$1,894n=67 | $1,800$1,200–$4,000n=57 |
What creators of the same size asked (their latest quote, in US dollars):
| Platform | Nano<10K | Micro10K–100K | Mid-tier100K–500K | Macro500K–1M | Mega1M+ |
|---|---|---|---|---|---|
| TikTok | $250$150–$550n=556 | $500$250–$1,198n=2,275 | $1,344$500–$4,000n=4,140 | $2,500$784–$6,500n=1,329 | $4,000$1,500–$10,000n=1,578 |
| $300$190–$600n=905 | $600$325–$1,500n=7,545 | $1,904$663–$4,500n=7,868 | $4,000$1,395–$8,586n=1,514 | $5,579$2,000–$14,409n=1,026 | |
| YouTube | $398$179–$900n=1,068 | $750$350–$1,900n=3,276 | $2,000$750–$5,000n=1,944 | $3,500$1,238–$8,000n=464 | $6,500$2,500–$15,125n=424 |
Price per 1,000 views
Followers are a rough proxy for reach. Cost per 1,000 average views (the fee divided by the creator's average views, times 1,000) compares creators on what a brand actually buys. In agreed deals it ran:
| Platform | Nano<10K | Micro10K–100K | Mid-tier100K–500K | Macro500K–1M | Mega1M+ |
|---|---|---|---|---|---|
| TikTok | $197$79.23–$511n=66 | $52.36$13.74–$198n=278 | $16.34$6.40–$51.51n=350 | $13.02$3.92–$35.22n=98 | $6.85$2.49–$24.26n=97 |
| $33.88$9.08–$83.43n=116 | $21.69$7.57–$51.07n=1,238 | $8.91$3.44–$22.83n=869 | $5.87$3.03–$14.51n=82 | $3.70$1.40–$13.90n=70 | |
| YouTube | $105$39.86–$298n=102 | $47.40$21.44–$99.94n=528 | $39.02$20.98–$82.30n=325 | $33.33$19.77–$57.60n=81 | $31.32$15.57–$64.95n=68 |
Lower is better value. Fees do not rise in step with views (smaller and lower-reach creators cost more per view), so use this to judge value rather than to scale a price. For example, a TikTok creator with 85K followers and 20,000 average views, paid the tier's median fee of $290, would cost $14.50 per 1,000 views, below the tier's median of $52.36: better value than most deals for creators that size.
How to use the estimate in a negotiation
- Check the creator's average views over their last 10–20 posts; use the median, not their best video.
- Start from the typical fee for the creator's platform and follower range.
- Check value: divide the quote by their average views and multiply by 1,000. Below the tier's median cost per 1,000 views is good value; far above it needs a reason.
- Open around the lower end of the range and expect to settle near the median.
- When an ask is far above the range, ask what justifies it: unusually high views, a niche audience, or usage rights you actually need.
- Agree usage rights, whitelisting or Spark Ads codes, deadlines and revisions in writing before you agree the price.
What changes the price
- Platform. For 10K–100K followers the median agreed fee is $290 on TikTok, $400 on Instagram and $500 on YouTube, where a video is more work and lives longer.
- Usage rights. Most single posts agreed in this data included paid-usage, whitelisting or ad-code rights, so the figures above already assume a brand can put the post behind ads.
- The ask is not the price. TikTok creators with 100K–500K followers asked a median of $1,344; the median agreed fee for that tier was $500. Expensive quotes are mostly the ones that never close.
Methodology
Agreed creator fees in Kolect-managed campaigns: 4,560 creator collaborations agreed between August 2025 and October 2026 (over 95% in 2026), converted to USD at ECB reference rates of 15 October 2026. The full analysis, with country and niche splits and how these figures compare with other published benchmarks, is in How much do influencers charge? A fee is what the creator agreed to be paid for one creator-campaign collaboration (not what a brand paid Kolect). Follower tiers use the creator's follower count at extraction; average views are the trimmed mean of their latest 12 posts. Every figure is a median with its 25th–75th percentile and sample size; the data cannot show a trend over time, and it comes mostly from consumer tech, home, DIY and lifestyle campaigns.