Real-user reviews at scale for new AI hardware

A leading AI voice-recorder brand, real user experiences to validate a new product.

IG + TikTok
3,000 KOCs
3,000+ posts
5 weeks

Results

3,000+: PostsAcross 4 core user groups
1 : 200: Operator-to-post ratioOne operator handled 200 posts; the traditional model needs 5–10 people
300M+: Total reachAcross the 3,000+ posts
−63%: Turnaround timeVersus a traditional KOL program

What was hard, and what we did.

The challenge

A new product with no reviews yet, so trust had to come from real users
Professionals, students, creators and note-takers each needed their own angle
At this volume a traditional team needs 5–10 people, more than a launch can afford

What we did

Replaced brand claims with real user reviews and built a KOC program fast
Matched creators to four scenarios, giving four reasons to buy
Standardized outreach, feedback and delivery and handed them to an AI workflow

Featured content: what the creators posted.

PLAUD · Professionals — **Professionals**2,248 likes for a productivity scenario

PLAUD · Spanish-language daily notes — **Spanish-language daily notes**1,799 likes showing organic spread beyond English

What we solved
Real user experiences built content at scale to validate an AI recording product.

About the data: Each case's figures come from its own project report or content sample, with its own period and definitions, so they aren't directly comparable.

All case studies

AI creative tools