12 scripts tested in 30 days, in everyday lifestyle content

An oral-care brand, bringing oral care into everyday lifestyle content.

640 creators
30-day launch
12 scripts
4 winners

Results

1,920: Short videos liveWithin 30 days
51.2M: Total viewsAcross the 1,920 short videos
12: Scripts tested4 winning directions
+50%: CTR on winning scriptsRelative lift on re-test; 3-second retention up 15 percentage points

What was hard, and what we did.

The challenge

Oral care had to become part of daily routines
Many lifestyle formats, and which scripts work had to be proven
Beyond volume, retention and clicks had to improve

What we did

Launched with 640 lifestyle creators at once
Placed oral care in mornings, bedtime, the bathroom and travel
Tested 12 scripts, picked 4 winners and re-tested them

Featured content: what the creators posted.

usmile · Bathroom unboxing — **Bathroom unboxing**From the usmile C30 collaboration

usmile · At home with the product — **At home with the product**A lifestyle creator using it for real

What we solved
Oral care woven into lifestyle content, with testing at scale to find scripts worth reusing.

About the data: Each case's figures come from its own project report or content sample, with its own period and definitions, so they aren't directly comparable.

All case studies

Portable power

Real-use content that raised brand mentions in AI answers+20 ptsBrand mention rate