Open-source AI
Developer growth on X
An open-source AI project, reaching developers in technical communities.
- X (Twitter)
- 400 creators
- 650 posts
- Within a week
Results
- 3B+
- Impressions on XAcross the campaign
- 3,000+
- GitHub stars gainedRecorded during the campaign
- 630K+
- Developer engagements
- 650
- Technical postsFrom 400 tech creators within a week
What was hard, and what we did.
The challenge
- The audience is developers, who aren't found in mass-reach channels
- Technical communities on X push back against marketing
- Content had to be technically deep and still shareable
What we did
- Chose creators by tech stack and community influence, not follower count
- Matched creators to the conversations developers actually have
- Sparked organic discussion of the GitHub project rather than ads
Featured content: what the creators posted.
What we solvedTechnical content brought an open-source project into developer communities and got them talking.
About the data: Each case's figures come from its own project report or content sample, with its own period and definitions, so they aren't directly comparable.
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Managed
Hand it to the team, built around your KPIs.
- Strategy built on your KPIs
- Creators shortlisted and vetted
- Rates and timing agreed
- Contracts and delivery handled
- Every creator fee settled
- Your own report and dashboard
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