Real cleaning moments that explain a premium product

A top smart-cleaning brand, showing a premium product's value through real cleaning moments.

IG + TikTok
799 creators
3 phases

Results

101M: Organic viewsInstagram + TikTok
2.24M: Organic engagementsLikes, comments and more
2.21%: Organic engagement rateOrganic engagements / organic views
799: CreatorsPet and home-cleaning households

What was hard, and what we did.

The challenge

Specs don't sell a premium product; buyers decide on real scenarios
Broad reach brings viewers, not buyers
The households that do buy can't be found with ordinary creator tags

What we did

Picked creators by whether the scenario exists in their home, not by follower count
Built scripts around real messy moments, so the value shows up at the pain point
Ran three phases, moving from exposure to understanding

Featured content: what the creators posted.

Tineco · Pet households — **Pet households**553.5K TikTok views showing the scenario travels

Tineco · A real little mess — **A real little mess**12.46% engagement rate showing the content resonates

What we solved
Real cleaning moments built trust in the product and spread organically at scale.

About the data: Organic figures only, across all campaign content. Each case's figures come from its own project report or content sample, with its own period and definitions, so they aren't directly comparable.

All case studies

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