Home security
Home installs across Europe for a multi-product range
A home-security brand, showing technical specs through real home installs.
- YouTube + IG
- Homes across Europe
- Cameras and bundles
Results
- 4.1M
- Views across the campaign videosYouTube 1.96M / Instagram 2.15M
- 105K
- Top Instagram postOutdoor installation · 104,998 views
- 49K
- Top YouTube videoAnnette and Slavi · IFA product review
- 2
- PlatformsYouTube / Instagram
What was hard, and what we did.
The challenge
- Security specs are technical, so buyers struggle to judge real value
- Houses and gardens need different things, and one script doesn't connect
- Single cameras and bundles at once, needing both explanation and experience
What we did
- Matched creators to installation, monitoring and real-world testing
- Used YouTube to explain the system and Instagram to show family life
- Collected the main posts and their data into reusable benchmarks
Featured content: what the creators posted.
What we solvedReal homes made security clear, turning specs into protection a family can see.
About the data: Each case's figures come from its own project report or content sample, with its own period and definitions, so they aren't directly comparable.
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