How much does a YouTube sponsorship cost? In Kolect-managed campaigns from August 2025 to October 2026, brands agreed a median $600 for one sponsored YouTube video1. This guide splits YouTube influencer rates into channel size, price per 1,000 views, format, country and niche, then turns them into a formula you can apply to any channel before you send an offer.
All fees here are what the creator was paid, in US dollars. For TikTok and Instagram, see how much influencers charge across platforms and the TikTok rates guide.
YouTube sponsorship rates by channel size (2026)
A single sponsored YouTube video cost a median $500 at 10K–100K subscribers and $1,800 at 1M+ in Kolect-managed campaigns1. The middle half is the range where the central 50% of deals landed: a realistic band to plan and negotiate within.
YouTube sponsorship fees by subscriber tier, agreed in Kolect-managed campaigns, Aug 2025 – Oct 20261:
| Subscribers | One video: median agreed fee | One video: middle half | All collaborations: median | Creators’ median ask |
|---|---|---|---|---|
| Under 10K (nano) | $300 | $150–$500 | $300 | $398 |
| 10K–100K (micro) | $500 | $300–$807 | $500 | $750 |
| 100K–500K (mid-tier) | $750 | $500–$1,375 | $800 | $2,000 |
| 500K–1M (macro) | $1,100 | $608–$1,894 | $1,100 | $3,500 |
| 1M+ (mega) | $1,800 | $1,200–$4,000 | $1,800 | $6,500 |
| All sizes | $600 | $336–$1,200 | $600 | $1,000 |
How to read it:
- The spread inside a tier is wide. At 1M+ subscribers the middle half runs from $1,200 to $4,0001. Subscriber count alone won’t tell you where a channel sits; its views will (next section).
- Asks climb much faster than agreed fees. At 1M+ the median ask is $6,500 against $1,800 agreed1. Most of that gap is selection, not discounting: the highest quotes are the ones that never close.
- Packages barely move the median. The all-collaborations column also counts packages, such as a video plus a Short, and differs from the one-video median only at 100K–500K ($800 vs $750)1.
How much do YouTubers charge per 1,000 views?
From 10K subscribers up, single-video YouTube deals closed at a median $32.73 to $40.80 per 1,000 average views1. That band holds from 10K-subscriber channels to channels with millions of subscribers, while the price per 1,000 subscribers falls from $14.09 to $1.24 over the same range. Brands are paying for views.
Price per view and per subscriber for one sponsored YouTube video, with typical views per video as a share of subscribers13:
| Subscribers | Price per 1,000 average views: median | Middle half | Price per 1,000 subscribers | Median views per video ÷ subscribers |
|---|---|---|---|---|
| Under 10K | $114.09 | $39.80–$423.73 | $86.96 | 34.14% |
| 10K–100K | $40.80 | $18.96–$87.63 | $14.09 | 19.23% |
| 100K–500K | $32.73 | $19.84–$65.86 | $3.75 | 9.73% |
| 500K–1M | $36.00 | $21.31–$70.32 | $1.52 | 6.59% |
| 1M+ | $33.06 | $15.71–$56.60 | $1.24 | 4.59% |
| All sizes | $39.59 | $19.94–$88.65 | $7.97 | 16.88% |
“Average views” means the trimmed mean of the channel’s latest 12 videos, so one viral upload doesn’t inflate it. The last column explains why per-subscriber rules of thumb fail on YouTube: a typical 1M+ channel gets views equal to 4.59% of its subscribers per video, a 10K–100K channel 19.23%3.
Nano channels are the exception. At a median $114.09 per 1,000 views1, channels under 10K subscribers charge for production time that their view counts don’t cover. Book them for a specific audience or for content you can reuse, not for cheap reach. For what nano and micro creators charge on other platforms, see micro influencer rates.
Why YouTube costs more than TikTok and Instagram
Per 1,000 average views, one sponsored YouTube video cost a median $39.59, against $24.22 for a TikTok video and $13.79 for an Instagram post1: about 1.6 and 2.9 times as much. The gap is widest at the top: $33.06 per 1,000 views on YouTube at 1M+ followers, $6.85 on TikTok1.
Median agreed fee for one sponsored video or post, by platform and follower tier1:
| Followers or subscribers | YouTube | TikTok | |
|---|---|---|---|
| 10K–100K | $500 | $290 | $400 |
| 100K–500K | $750 | $500 | $650 |
| 500K–1M | $1,100 | $625 | $1,000 |
| 1M+ | $1,800 | $1,000 | $1,848 |
Three reasons brands pay the premium:
- Attention. Agentio, a YouTube sponsorship marketplace, reports that a single integration holds 60+ seconds of sustained attention9.
- A long tail. Nearly 40% of an integration’s views and 30% of its clicks arrive more than 30 days after the video goes live, in Agentio’s data9. A sponsored YouTube video keeps working after the campaign report.
- Production. An integration is written into a long video and usually goes through a script and draft review, so creators price their time as well as their reach.
Integration vs dedicated video vs Shorts: what each format costs
An integration is a sponsored segment inside a creator’s regular video, usually a 30–90 second mid-roll or pre-roll mention7. A dedicated video is a whole upload about your product. A Short is YouTube’s vertical short-form video. In Aspire’s 2026 survey of 1,200 creators, integrations came in at roughly 50–60% of the dedicated video rate across tiers4, so a dedicated video costs about 1.7 to 2 times an integration from the same channel.
YouTube sponsorship formats and how they are priced, from third-party benchmarks4658:
| Format | What the brand gets | Price relative to an integration | Typical CPM where published |
|---|---|---|---|
| Integration | A 30–90 second segment inside a regular video | Baseline | $15–$35 (Modash, US/UK) |
| Dedicated video | The whole video is a review, tutorial or demo of the product | About 1.7–2× (integration = 50–60% of dedicated, Aspire) | $50–$75+ (Modash, US/UK) |
| YouTube Short | A vertical short video, standalone or added to a long-form deal | Priced like TikTok videos and Reels (Aspire); mostly bought as an add-on (Modash) | Not published; IMH puts nano Shorts at $20–$100 |
| End-of-video (post-roll) placement | The mention runs after the main content | Cheaper than pre- or mid-roll because viewers drop off (Modash) | Not published |
Kolect’s fee data records what was paid per video, not the format1, so it cannot confirm these multipliers. Aspire’s figures are survey medians for base rates, before usage rights and exclusivity4; Modash’s CPMs come from experience and conversations, mostly in the US and UK6. Treat them as planning ratios, and ask each creator to price formats as separate lines.
Which to buy:
- Integration for reach at the lowest cost per view. Ask for a pre-roll or mid-roll slot, since viewers drop off before the end5.
- Dedicated video for products that need a demo or a comparison (tech, home, tools), where a full review does more than a short segment. Aspire puts the median dedicated video at $700 even for nano creators4.
- Shorts as an add-on to a long-form deal, or bought on their own at short-video prices.
How to price a YouTube sponsorship: a five-step formula and calculator
Price a sponsorship from the views the video is likely to get, then adjust for format and rights. This is the same logic as Kolect’s influencer rate calculator, which does steps 2 and 3 for you.
- Estimate the views. Take the median views of the channel’s last 10–12 long-form videos, leaving out Shorts and one-off viral hits. Kolect’s free Chrome extension shows the median views of the videos on screen when you open a channel. If you only know subscribers, multiply them by the typical views-to-subscriber share for the tier in the table above3.
- Pick a price per 1,000 views for the tier: the median as a fair offer, the middle half as your negotiating range1.
- Multiply: fee = expected views ÷ 1,000 × price per 1,000 views, the same calculation behind the per-view medians above1.
- Adjust for format. A dedicated video costs about 1.7–2× the integration price4; price a standalone Short against TikTok rates for the same follower tier.
- Add the rights you need. Running the video as a Google ad needs rights that may require a separate agreement with the creator15; put usage period, exclusivity and payment terms in the contract.
Worked example: two hypothetical channels with 150,000 subscribers each, priced with the 100K–500K rates for one video ($32.73 per 1,000 views, middle half $19.84–$65.86)1 and Aspire’s integration-to-dedicated ratio4:
| Channel A | Channel B | |
|---|---|---|
| Average views per long-form video | 20,000 | 60,000 |
| Fair offer at the median | $655 | $1,964 |
| Negotiating range (middle half) | $397–$1,317 | $1,190–$3,952 |
| If bought as a dedicated video (median ÷ 0.6 to ÷ 0.5) | $1,092–$1,310 | $3,273–$3,928 |
Same subscribers, three times the price. If Channel B quotes $2,000 for an integration, that is close to the median for its views; if Channel A quotes the same, it is above the top of the middle half1.
YouTube influencer rates by country
US YouTube creators took a median $650 per collaboration in Kolect-managed campaigns; the UK and Ireland $616, Western and Northern Europe $728 and Canada $8501. Price per view varies more than the fee: Western and Northern European channels cost a median $81.15 per 1,000 average views, East Asian channels $30.53.
YouTube fees by creator region, all channel sizes combined13:
| Creator region | Median agreed fee | Middle half | Price per 1,000 average views | Median views ÷ subscribers |
|---|---|---|---|---|
| United States | $650 | $350–$1,200 | $45.70 | 15.00% |
| Canada | $850 | $317–$1,407 | $54.74 | 18.65% |
| UK & Ireland | $616 | $399–$1,113 | $43.48 | 21.47% |
| Western & Northern Europe | $728 | $448–$1,120 | $81.15 | 22.84% |
| Southern Europe | $500 | $336–$900 | $36.93 | 15.18% |
| East Asia | $505 | $308–$1,058 | $30.53 | 27.10% |
| Latin America & Caribbean | $600 | $300–$1,000 | $47.57 | 7.92% |
| Middle East, North Africa & Türkiye | $650 | $400–$1,500 | $38.80 | 16.79% |
| South Asia | $400 | $250–$600 | $32.33 | 10.92% |
| Southeast Asia | $350 | $192–$1,000 | $36.89 | 11.38% |
The mix of channel sizes differs by region, so compare the per-view column before the fee column. For market-by-market sourcing, see how to find YouTube influencers.
YouTube influencer rates by niche
Finance channels took the highest median fee per collaboration, $1,000, but cost only $28.14 per 1,000 average views; home and living channels cost the most per view, $68.611.
YouTube fees by creator niche, all channel sizes combined1:
| Niche | Median agreed fee | Middle half | Price per 1,000 average views |
|---|---|---|---|
| Finance | $1,000 | $758–$1,545 | $28.14 |
| Gaming | $820 | $500–$1,525 | $41.29 |
| Auto | $672 | $318–$1,004 | $42.58 |
| Home & living | $650 | $350–$1,500 | $68.61 |
| Lifestyle | $608 | $400–$1,200 | $49.83 |
| Education | $600 | $400–$1,088 | $36.96 |
| Business | $600 | $350–$1,000 | $46.69 |
| DIY & crafts | $560 | $300–$1,000 | $46.51 |
| Tech | $500 | $300–$1,000 | $45.27 |
| Entertainment | $500 | $388–$1,122 | $22.29 |
| Outdoors | $399 | $242–$938 | $35.29 |
Niche is the creator’s main content category, not the product being promoted.
What a YouTube sponsorship delivers: views, clicks and the long tail
Kolect-managed YouTube sponsorships had median first-month views of 6,126, equal to 7.6% of the channel’s subscribers, for a realized CPM of $74.24 (middle half $27.08–$184.75)2. That figure stops counting about 30 days after the link goes live, and YouTube videos keep collecting views: nearly 40% of an integration’s views and 30% of its clicks come after day 30 in Agentio’s data9.
So report YouTube results at 90 days. Agentio itself prices each integration on the views a channel is expected to deliver in its first 30 days and amortizes the cost over 90 days10. A hypothetical example: a $600 integration with 10,000 views at day 30 has a 30-day CPM of $60; if 40% of its eventual views arrive later, as in Agentio’s data9, it ends near 16,700 views and a $36 CPM.
On click-through rate, YouTube says half of all channels and videos have an impressions CTR between 2% and 10%11. That measures thumbnail clicks, not clicks on your link, so for a sponsorship track your own link or discount code per 1,000 views (influencer marketing ROI covers the tracking setup). Repeat bookings help: each repeat integration with the same creator improves CTR by 10% in Agentio’s data9.
Usage rights, YouTube ads and disclosure
Most creator deals already include ad rights: 80.4% of single-post agreed deals in Kolect-managed campaigns, across platforms, included paid-usage, whitelisting or ad-code rights1. On YouTube, those rights matter in three places:
- Running the video as an ad. Google Ads’ creator partnerships boost lets advertisers promote creator videos in Demand Gen, Video reach, Video view, Video action, App and Performance Max campaigns. The advertiser is responsible for the rights, which may require a separate agreement with the creator15. How creators price this is covered in usage rights, whitelisting and exclusivity.
- YouTube’s own marketplace. YouTube Creator Partnerships lets brands discover creators for brand deals; creators must be 18 or older, in the YouTube Partner Program, in an available country and free of active Community Guidelines strikes13. It replaced the BrandConnect name in March 202614.
- Disclosure. Creators tick YouTube’s paid promotion setting, which adds a disclosure label at the start of the video12. The FTC rules on top of that are in our influencer disclosure guide.
Write the rights, deadlines and payment schedule into the agreement: the influencer contract template has the clauses, and how brands pay influencers covers payment methods and tax forms.
What belongs on a YouTube influencer rate card
A YouTube rate card is a price list with one line per deliverable and add-on. Ask creators to fill in these lines, so offers can be compared like for like:
| Line item | What to specify | How to price it |
|---|---|---|
| Integration | Length, position (pre-, mid- or post-roll), talking points, link and code | Expected views × price per 1,000 views1 |
| Dedicated video | Format (review, tutorial, comparison), length, approval rounds | About 1.7–2× the integration4 |
| YouTube Short | Standalone or bundled with a long-form video | At TikTok rates for the same follower tier4 |
| Paid usage | Where the video runs as an ad, and for how long | Separate line; agree it before filming |
| Category exclusivity | Which competitors, and for how long | Separate line |
| Revisions and script review | Number of rounds | Usually inside the base fee; confirm in writing |
How these YouTube rates compare with other benchmarks
Most published YouTube rate tables are planning ranges without a stated method, and they sit well above agreed fees at mid-tier and up.
Kolect median agreed fee per video vs published ranges175:
| Subscribers | Kolect: median agreed fee, one video | Influencer Marketing Hub: per sponsored video | Modash: per integration, US |
|---|---|---|---|
| Under 10K | $300 | $20–$200+ | Under $500 – $1.5K (all channels under 100K) |
| 10K–100K | $500 | $200–$1,000+ | Under $500 – $1.5K (all channels under 100K) |
| 100K–500K | $750 | $1,000–$10,000+ | $500–$5K |
| 500K–1M | $1,100 | $10,000–$20,000+ | $5K–$20K |
| 1M+ | $1,800 | $20,000–$50,000+ | $20K–$80K+ |
Influencer Marketing Hub calls its figures approximate ranges drawn from benchmark surveys and data aggregators without naming them7; Modash describes its ranges as broad numbers based on what it sees, mostly in the US5. Kolect’s figures are agreed fees with medians and quartiles, but from campaigns concentrated in consumer tech, home, DIY and lifestyle with mostly US and European creators1. The published ranges may sit closer to the list prices of large entertainment channels, which that campaign mix covers less; Kolect’s numbers show what brands in those product categories actually agreed.
Find YouTube creators who fit the budget
The formula needs a shortlist with real view numbers. Kolect’s influencer search searches 300M+ creator profiles across TikTok, Instagram and YouTube, and refreshes each result’s followers and views before it is shown16, so you price on current numbers. Every creator also gets a 0–100 authenticity score from eight checks16; the free fake follower checker runs the first six of them on a YouTube, TikTok or Instagram account17. For the full sourcing process, see how to find YouTube influencers.
If you would rather hand off sourcing, negotiation, contracts and payment, Kolect’s managed creator marketing service runs the whole process, with 150+ brands served and 120K+ collaborations behind it16. More on budgets in the pricing topic and the influencer CPM benchmarks.
Methodology
Kolect fee data. Agreed fees are creator-side fees (what the creator is paid) in Kolect-managed campaigns, for collaborations where the creator accepted a firm rate and deliverables; one collaboration is one creator in one campaign. “One video” keeps only deals whose written deliverables describe a single post; “all collaborations” also includes packages. Asking prices are each creator’s latest quote, including negotiations that never closed. Partnerships were created between 19 August 2025 and 15 October 2026, with over 95% in 2026, and converted to US dollars at ECB reference rates of 15 October 2026. Tiers use subscribers at extraction. Price per 1,000 average views divides the fee by the trimmed mean views of the channel’s latest 12 videos; per-view and per-subscriber figures are medians of per-deal ratios. Cells with fewer than 20 deals or 3 brands are not shown1.
Kolect delivery data. Views of published sponsored videos are captured for about 30 days after the link is added, so realized YouTube CPM overstates the lifetime cost per view2.
Kolect creator index. Views ÷ subscribers is each channel’s median views per video divided by subscribers, for YouTube channels Kolect indexes for brand campaigns, refreshed between September and October 20263.
Limits. The data doesn’t record video format (integration, dedicated or Short), so format ratios come from Aspire and Modash. It reflects Kolect’s brand mix, skewed to consumer tech, home, DIY and lifestyle, and cannot show a price trend over time1.