How much do TikTok influencers charge per post? The median agreed fee for a single TikTok post was $450 in collaborations agreed in Kolect-managed campaigns between August 2025 and October 2026, and half of those deals landed between $250 and $8001. This guide breaks TikTok influencer rates down by follower count, country and niche, shows what creators ask versus what they accept, and gives a price-per-view check you can run on any quote.
The figures are creator-side fees: what the creator is paid, not what an agency charges a brand. They come from managed campaigns concentrated in consumer tech, home, DIY and lifestyle products, with creators mostly in the US and Europe1. For Instagram and YouTube, see the full influencer rates guide.
TikTok influencer rates by follower count (2026)
A single TikTok post cost a median of $150 from a creator under 10K followers and $1,000 from a creator above 1M; the fee rises about sevenfold while the audience grows more than a hundredfold1. Each cell is the median agreed fee with the middle half of deals (25th to 75th percentile) in brackets.
| Followers | Single post: median (middle half) | Price per 1,000 followers | Price per 1,000 average views (middle half) |
|---|---|---|---|
| Nano (under 10K) | $150 ($50–$250) | $24.57 | $225.45 ($112.85–$579.92) |
| Micro (10K–100K) | $290 ($150–$500) | $8.37 | $55.74 ($13.78–$217.75) |
| Mid-tier (100K–500K) | $500 ($300–$700) | $2.43 | $14.99 ($6.08–$47.63) |
| Macro (500K–1M) | $625 ($400–$1,500) | $0.91 | $13.31 ($3.98–$30.69) |
| Mega (1M+) | $1,000 ($500–$1,800) | $0.41 | $6.85 ($2.31–$28.67) |
| All tiers | $450 ($250–$800) | $3.39 | $24.22 ($6.83–$100.24) |
Agreed fee in USD for collaborations whose written terms describe one TikTok post; unit prices are medians of each collaboration’s own ratio1.
What the table means for a budget:
- Under 100K followers, you pay for content more than reach. A nano post cost a median of $225.45 per 1,000 average views, a mega post $6.851. Small creators are worth it for authentic videos you can reuse as ads, not as a cheap way to buy views.
- Mid-tier is the price plateau. The middle half of 100K–500K deals sat in a tight $300–$700 band, while macro deals spread from $400 to $1,5001. A mid-tier creator quoting $1,500 is outside what this market accepted.
- Per-collaboration prices barely differ from per-post prices. Counting multi-video bundles too, the TikTok median per collaboration was the same $4501, because most TikTok deals are a single video.
Why follower count is a weak price signal on TikTok
On TikTok a creator’s typical video reaches a small and shrinking share of their followers as the account grows: the median account under 10K followers gets views equal to 31.59% of its followers per video, and the median 1M+ account 5.14%2. That is why rate cards built on followers overprice large TikTok accounts per follower and underprice small ones.
| Followers | Median views ÷ followers | Median engagement ÷ views | Median engagement ÷ followers |
|---|---|---|---|
| Nano (under 10K) | 31.59% | 7.02% | 3.60% |
| Micro (10K–100K) | 17.47% | 7.60% | 1.03% |
| Mid-tier (100K–500K) | 10.89% | 7.68% | 0.75% |
| Macro (500K–1M) | 7.89% | 8.67% | 0.95% |
| Mega (1M+) | 5.14% | 9.10% | 0.73% |
Medians across TikTok accounts in Kolect’s creator index with view and engagement data2.
Engagement per view holds steady at 7–9% across tiers, so once you price on views, a large TikTok account is not a worse deal on engagement2. The ranges are wide, though: the middle half of micro accounts ran from 6.85% to 51.27% views per follower2, so two creators with the same follower count can deliver very different reach. Check each creator’s recent videos, or run a profile through the free engagement rate calculator and fake follower checker, before you accept a follower-based price.
How to check a TikTok quote on price per 1,000 views
Price per 1,000 views is the creator’s fee divided by their typical views, in thousands; it puts a $150 nano creator and a $1,000 mega creator on the same scale. The TikTok median was $24.22 per 1,000 average views for a single post1.
- Note the views on the creator’s last 12 videos, drop the highest and lowest, and average the rest. Kolect’s benchmark trims 10% from each end in the same spirit1.
- Divide the quoted fee by that average, in thousands of views.
- Compare the result with the median and middle half for the creator’s tier in the table above.
- If the quote is above the tier’s 75th-percentile fee, counter with the views-based number or move to a similar creator.
A hypothetical example: a TikTok creator with 60,000 followers averages 8,000 views and quotes $900 for one video. That is $112.50 per 1,000 views, about twice the micro median of $55.74, and the fee is above the micro tier’s 75th percentile of $5001. At the median ratio the fee would be about $446 ($55.74 × 8), which sits inside the tier’s middle half and is a defensible counter. The free influencer rate calculator does this arithmetic for TikTok when you enter followers and average views.
After posting, sponsored TikTok videos in Kolect campaigns collected a median of 52,903 views in roughly their first 30 days, equal to 26.1% of the creator’s followers, at a realized cost of $6.73 per 1,000 views (middle half $2.04–$27.15)1. That is lower than the pre-deal benchmark because delivered posts skew toward larger creators and some sponsored videos outperform the creator’s average.
TikTok influencer rates by country and niche
Most TikTok markets cluster between $350 and $600 per collaboration; the country changes the price per view far more than the fee1.
| Creator region | Median fee (middle half) | Price per 1,000 average views |
|---|---|---|
| United States | $450 ($250–$700) | $43.38 |
| Canada | $600 ($300–$900) | $22.27 |
| UK & Ireland | $500 ($250–$1,000) | $12.05 |
| Western & Northern Europe | $504 ($336–$679) | $9.58 |
| Southern Europe | $381 ($200–$725) | $12.72 |
| Latin America & Caribbean | $350 ($250–$700) | $6.79 |
Agreed TikTok fee per collaboration (all agreed deals, including bundles) in USD by the region of the account handed to the brand1. Regions with too few deals or brands are not shown.
US TikTok creators cost about the same per collaboration as European ones but far more per view, so a US-only plan needs a bigger budget per million views1. If you sell in the US, a shortlist from Kolect’s top TikTok influencers in the United States is a quick way to see who posts in your category before you price them.
By niche, TikTok health and fitness creators had the lowest median ($250) and parenting, family and food creators the highest ($500)1:
| Creator niche | Median fee (middle half) | Price per 1,000 average views |
|---|---|---|
| Parenting & family | $500 ($309–$638) | $18.41 |
| Food | $500 ($250–$650) | $21.26 |
| Tech | $480 ($190–$675) | $58.17 |
| Lifestyle | $450 ($250–$850) | $22.21 |
| Fashion | $450 ($250–$800) | $41.17 |
| Beauty | $400 ($208–$800) | $33.24 |
| Entertainment | $400 ($250–$700) | $12.34 |
| Education | $400 ($225–$800) | $20.92 |
| Health & fitness | $250 ($200–$500) | $87.96 |
Agreed TikTok fee per collaboration (all agreed deals, including bundles) in USD; niche is the creator’s main content category from Kolect’s content analysis1. Health and fitness creators were cheap per post but the most expensive per view, because the ones in the data had smaller typical views.
Asking price vs what TikTok creators accept
TikTok creators’ median first quote was $1,166 per collaboration, against a median agreed fee of $450, and the gap widens with size1.
| Followers | Median asking price (middle half) | Median agreed fee | Closed deals: median |
|---|---|---|---|
| Nano (under 10K) | $250 ($150–$550) | $138 | not shown |
| Micro (10K–100K) | $500 ($250–$1,198) | $300 | $300 |
| Mid-tier (100K–500K) | $1,344 ($500–$4,000) | $500 | $500 |
| Macro (500K–1M) | $2,500 ($784–$6,500) | $550 | $500 |
| Mega (1M+) | $4,000 ($1,500–$10,000) | $1,000 | $900 |
| All tiers | $1,166 ($400–$4,000) | $450 | $500 |
Asking price is each creator’s latest TikTok quote, including negotiations that never closed; closed deals are agreed collaborations the brand also approved and moved into production1.
The gap is mostly selection, not a discount: expensive quotes are the ones that never close1. Above 100K followers, plan to contact several creators per slot and close those whose first quote is already near the agreed range; keep a similar-creator search ready for the ones that are not.
What the TikTok One starting rate means
TikTok Creator Marketplace now lives inside TikTok One. Creators who register can add starting rates to their profile, alongside contact information, languages and industries; they need at least 1,000 followers and must be 18 or older, with requirements varying by project5. TikTok also offers creators in TikTok One flat-fee payments and revenue-sharing options depending on the project6.
A starting rate is the creator’s own asking number. Read it the way you read the asking-price column above: an opening position that, at 100K+ followers, often sits two to five times above the agreed median for that size1. Our TikTok One guide covers how to search and invite creators there.
Spark Ads and usage rights in TikTok fees
Spark Ads is TikTok’s native ad format that lets an advertiser run organic TikTok posts as ads; the creator authorizes the post with a code whose duration can be customized7. In Kolect’s TikTok single-post collaborations, deals whose terms mentioned Spark Ads, ad codes, whitelisting or paid usage had a median of $500 (middle half $250–$800), against $350 where the terms said nothing about rights1.
Most TikTok single-post deals in the data included those rights, and explicitly organic-only deals were too few to price1. The difference between the two medians partly reflects which creators were asked for rights, so it is not a clean “rights premium”. The practical rule: put the rights in your first message. Name the ad platforms, the authorization length (match it to your ad flight), and whether you may edit the video. Our guide to Spark Ads vs partnership ads explains the authorization step, and the influencer contract template has the clauses.
Published rate guides add Spark Ads as a separate fee; Later notes that Spark Ads carry an additional fee on top of the post rate4. Either model is common, so ask the creator which one they use before comparing quotes.
How Kolect’s TikTok numbers compare with published rate guides
Measured agreed fees sit at or below the low end of published planning ranges at every tier above nano1 3:
| Followers | Kolect single post: median (middle half) | Influencer Marketing Hub range | Later range (Reels/TikTok) |
|---|---|---|---|
| Nano | $150 ($50–$250) | $50–$200 (1K–10K) | $200–$500 |
| Micro | $290 ($150–$500) | $200–$800 (10K–100K) | $800–$2,500 |
| Mid-tier and macro | $500–$625 (100K–1M) | $800–$5,000 (100K–1M) | not given |
| Mega | $1,000 ($500–$1,800) | $5,000–$50,000+ | not given |
Influencer Marketing Hub calls its ranges benchmarks rather than fixed fees and does not publish a sample; Later’s guide does not describe how its ranges were derived3 4. Their ranges sit closer to what TikTok creators ask in Kolect’s negotiations (mega median ask $4,000) than to what they accept1. Use published ranges as the top of a negotiation, and measured medians as the budget.
How to budget a TikTok influencer campaign
Price each slot at the tier median and use the 25th and 75th percentiles as your planning range1. A hypothetical example for a home-gadget brand testing TikTok in the US with 10 creators:
| Slot | Creators | Median single-post fee | Budget at the median | Planning range |
|---|---|---|---|---|
| Micro (10K–100K) | 6 | $290 | $1,740 | $900–$3,000 |
| Mid-tier (100K–500K) | 4 | $500 | $2,000 | $1,200–$2,800 |
| Total creator fees | 10 | $3,740 | $2,100–$5,800 |
Fees and percentiles from the single-post table; totals are simple sums1. Add what sits outside the creator fee: product and shipping, the Spark Ads budget, and a reserve for creators who drop out. If you sell through TikTok Shop, many creators will also take a commission-only or fee-plus-commission deal; our guide to finding creators for TikTok Shop covers that math.
Find TikTok creators inside your budget
The slow part is finding enough creators whose typical views make the fee worth paying. Kolect Creator Search turns a one-sentence brief into filters you can edit (country, follower range, niche, engagement), refreshes each result’s followers and views before showing it, and shows each creator’s matching videos, so you can run the price-per-view check before you write. If you would rather hand over outreach, rate negotiation, contracts and payment, the Kolect team runs managed creator campaigns where you approve the creators and the content. More on budgets is in the pricing topic, and the TikTok creator search guide covers where to look.
