AI creative tools
Clear results and tutorials for an AI creative tool
A leading AI creative tool, turning features into clear results and tutorials.
- X + TikTok
- 600 creators
- 600 posts
- 4 weeks
Results
- 24M+
- Total reachAcross the campaign
- 2.7%
- Engagement rate
- 600
- PostsAcross 5 creative scenarios
- $0.80
- CPMBlended across X and TikTok
What was hard, and what we did.
The challenge
- AI features explained out of context don't land with users
- A list of features sparks no interest, because users can't see what it means for them
- The need was for creators who truly know the tool, not just anyone who films
What we did
- Researched competitors first to find the formats that work in the category
- Matched creators by AI use case, not by follower count
- Translated features into what they help you make
Featured content: what the creators posted.
What we solvedFeatures turned into clear results and tutorials that show users the value.
About the data: Each case's figures come from its own project report or content sample, with its own period and definitions, so they aren't directly comparable.
More case studies
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The right creators, from one sentence.
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TikTok · Instagram · YouTube creators
Managed
Hand it to the team, built around your KPIs.
- Strategy built on your KPIs
- Creators shortlisted and vetted
- Rates and timing agreed
- Contracts and delivery handled
- Every creator fee settled
- Your own report and dashboard
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